Where to Save Money If You're a Member of Gen Z (2024)

Cultivating a savings habit early in life allows for a longer time period to reap the benefits from compounding interest. Getting a head start on savings can pay off down the road if you're part of Generation Z (Gen Z)—you were born in 1997 or later. But ask yourself one important question before you get started: Where should you save your money?

Location matters, just as it does with real estate. Here are some tips for managing your Gen Z savings if you're ready to start growing a cash cushion.

Note

You may need a parent, guardian, or another adult to help you open a checking, savings, or other account if you’re under the age of 18.

Save for Short- and Long-Term Goals

It helps to think about what you need or want your savings to do for you before you start stashing your cash in an account. This means clarifying your short- and long-term financial goals.

Short-term goals might include:

  • Buying your first car
  • Renting your first apartment
  • Paying for college
  • Building an emergency fund
  • Planning a vacation with friends
  • Saving money for holiday shopping

Long-term financial goals might include things like buying a house or starting a business. It's good to have a mix of both types of financial goals when you're deciding where to keep your savings.

Gen Z Savings Account Options

You can move on to choosing where to save money after you've considered your goals. There are five basic account types that could be a good fit for your Gen Z savings:

  1. Traditional savings accounts
  2. High-yield savings accounts
  3. Money market accounts
  4. Certificate of deposit (CD) accounts
  5. Individual retirement accounts (IRAs)

Traditional Savings Accounts

A traditional savings account is just what it sounds like: a deposit account that holds your savings. You can find these accounts at banks or credit unions and use them to save for short- or long-term. goals.

Traditional savings accounts are basic and safe, and they can still pay interest. The typical traditional savings account paid an average annual percentage yield (APY) of 0.06% as of November 2021. But that's low compared to what you could get in a high-yield savings account.

High-Yield Savings Accounts

High-yield savings accounts typically offer higher yields or APYs than traditional savings accounts because high-yield or high-interest savings accounts are often offered by online banks.

With fewer overhead costs compared to traditional brick-and-mortar banks, online banks are able to pass those savings on to their customers in the form of competitive APYs. If a high-yield savings account paid 0.6% APY on a balance of $1,000, that’s $6 in interest earned. You’d earn only 60 cents in interest if that same $1,000 was in a traditional savings account with an APY of 0.06%.

Note

Online banks may charge fewer fees than traditional banks as well.

Money Market Accounts

A money market account combines the features of a savings account, such as earning interest on deposits, with the benefits of a checking account, such as debit or ATM card access or check-writing capabilities. High-yield money market accounts can offer APYs that are comparable to what you might get with a high-yield savings account.

This type of account may be good for saving for mid- to long-term goals. You could put money in a money market account if you're saving for a down payment on a home. You'd be able to draw a check from your account to pay that deposit when it's time to close on a property.

Note

Federal rules no longer limit you to six withdrawals per month from a savings account or money market account (known as Regulation D), but banks and credit unions can still impose their own rules and fees for withdrawals.

CD Accounts

Certificates of deposit (CDs) are time deposits. You agree to save your money with an institution for a set time frame, which may be anywhere from 30 days to 10 years. You'll earn interest during that time, and you can withdraw your initial deposit, along with the interest, when the CD matures.

But an early withdrawal penalty may apply if you withdraw money from a CD before it matures. Federal law imposes a minimum penalty of seven days' simple interest, but there's no maximum penalty. Banks and credit unions could require you to forfeit up to all the interest you've earned.

Note

Look for no-penalty CDs that allow you to make an early withdrawal without paying a fee.

Individual Retirement Accounts (IRAs)

An IRA might be the answer if you want to focus on retirement. You could choose between a traditional IRA, which allows for tax-deductible contributions, or a Roth IRA, which lets you withdraw money tax-free in retirement. But these plans come with income limits. The IRA contribution limit for tax years 2021 and 2022 is $6,000, although those who are age 50 or older can save $1,000 more.

Consider what kind of tax break could benefit you most if you're wondering whether a traditional or Roth IRA makes the most sense for your Gen Z savings. You may not be able to contribute to a Roth IRA if you have a high income now, but you could open a traditional IRA and get a tax deduction on your contributions. A Roth IRA may save you money in the long run if you don’t earn much now, but you expect to be in a higher tax bracket when you’re ready to retire.

Note

Withdrawing money from either type of IRA before age 59½ could trigger a 10% early withdrawal tax penalty, although there are some exceptions.

Other Places to Save Money

There are other places besides savings accounts, money market accounts, CDs, or IRAs where you can save and even invest money for your future, including:

  • Interest-bearing checking accounts
  • Brokerage accounts
  • Savings bonds
  • Treasury bills
  • Automatic savings apps, such as Digit

Some of these options may work better than others depending on how you spend, how much you have to save, and how much risk you're comfortable taking on. But looking at all the possibilities can help you diversify your savings, so you have multiple ways to earn interest.

Spread Your Savings Around

You're not limited to just one option. You might use a high-yield savings account for emergencies, a 3-year CD to help beef up a down payment for a car, and a Roth IRA for retirement savings. Choosing multiple places to save and adding money to those accounts regularly can help you reach your savings goals as a young adult.

Where to Save Money If You're a Member of Gen Z (2024)

FAQs

How does Gen Z save money? ›

By talking openly about budgets, Gen Z aims to set spending boundaries, reducing the pressure to buy unnecessary things. This open approach leads to smarter spending choices and helps people stay focused on saving money.

Where does Gen Z put their money? ›

A Forbes Advisor survey of more than 1,000 millennials and Gen Zers in January 2023 pointed to these top five topics: investing in stocks and bonds (57%), personal budgeting (51%), passive income (49%), reducing debt (40%) and building or improving credit (37%).

What is soft saving Gen Z? ›

Soft saving, a contemporary financial trend embraced by Generation Z, diverges from the traditional approach to money management. Rejecting the intense pursuit of wealth epitomized by the FIRE (Financial Independence, Retire Early) movement, they opt for a more relaxed and present-focused mindset.

What are the top 3 categories that Gen Z spends its money on? ›

What do Gen Z spend money on?
Type of spendingPercentage
Travel38.78%
Online services16.75%
Personal care17.65%
Sports or gym11.47%
10 more rows

Does Gen Z like to save money? ›

Intuit's most recent Prosperity Index Study explains how Gen Z is leading the wave with this “softer” approach to life and finances. According to the study, 3 out of 4 Gen Zers say they'd rather have a better quality of life than extra money in the bank.

Why doesn't Gen Z save money? ›

“Gen Z is interested in living for now and having that better quality of life.” According to Intuit, almost three in four young people say the current economic climate makes them hesitant to set up long-term goals, while two in three young adults aren't sure they'll ever have enough money to retire in the first place.

What does Gen Z spend most money on? ›

46% of Gen Z spent more on fashion than anything else in 2022 (5WPR) Gen Z was the only generation to have clothing and fashion as their top spending category. 30% of Gen Z spent more on beauty and personal care than anything else, far more than any other generation.

What Gen Z wants in a Bank? ›

Research suggests that Gen Z trusts traditional banks more to secure their data and needs digital services to be exceptional to retain their customers. Financial institutions must understand their motivations and values to take a share of this fast-growing market.

Do Gen Z have Bank accounts? ›

25% of Gen Z plans to open a new bank account in the next six months, while just 10% of the general population plans to do so. 72% of Gen Z has a checking account, while 57% has a savings account. Many of these existing accounts could have been created jointly with another adult.

Is Gen Z financially stable? ›

Gen Zers feel "financially vulnerable," per the report, with economic circ*mstances forcing many to live paycheck to paycheck. Less than one-third of the generation said they are in good financial condition. US inflation rates are double what they were 10 years ago, according to the Bureau of Labor Statistics.

How is Gen Z not lazy? ›

While older generations might dismiss Gen Z as lazy or entitled, they understand the importance of work-life balance. Rather than being slaves to their jobs, they work to live, valuing quality time with friends and family, personal growth, and meaningful experiences.

What is the Gen Z term for money? ›

Scrilla: Sometimes spelled “skrilla,” slang for cash or currency. Cheese: Similar to cheddar, refers to money as a means of survival. Guap: Especially popular among Gen Z and Gen Alpha, it's pronounced 'gwop' and it means a ridiculous amount of money, similar to “rack” or “milli.”

What do Gen Z like to buy? ›

Gen Z shopping trends in the US
  • They're buying a whole new wardrobe (literally)
  • They're embracing pet ownership.
  • They're making their loyalty count.
  • They're willing to wait 'til the price is right.
  • They're not (that) afraid of AI.
  • They're buying into the big game.
  • They're seeking sources of global news.
Feb 22, 2024

How old is Gen Z right now? ›

Generations defined by name, birth year, and ages in 2024
GenerationsBornCurrent Ages
Gen Z1997 – 201212 – 27
Millennials1981 – 199628 – 43
Gen X1965 – 198044 – 59
Boomers II (a/k/a Generation Jones)*1955 – 196460 – 69
3 more rows
Feb 29, 2024

What does Gen Z like to eat? ›

Those tasked with feeding Gen Z on campus cited these preferences:
  • Breakfast comfort foods from a wide range of ethnicities and available all day.
  • More authentic and varied global offerings, such as Mediterranean, Southeast Asian, Korean, and Middle Eastern.
  • Hot, spicy, and more adventurous flavors.
  • Plant-based menus.

Which generation saves the most money? ›

Statistically broken down into generations, Gen Z (ages 18-25) saves an average of 14% while millennials (26-42), Gen Xers (43-55) and baby boomers (56-75) save an average of 12%, per CNBC. This difference is likely a result of three causes.

How does Gen Z feel about money? ›

Some 43% of Gen Z and 41% of millennials say they suffer from a flawed perception of their finances, according to a recent Credit Karma study. While it might sound like just another form of TikTok-induced anxiety, money dysmorphia is a real problem that can cause someone to make poor or ill-informed decisions.

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